OLD Design History Assignment

 

THE ‘GLOBAL VILLAGE’ & MASSCOMMUNICATION 1990 – 21st Century

1990 – 21st CenturyTHE GREATEST COLLABORATION OF DESIGN & TECHNOLOGY

The predictions of a ‘new electronic media bringing the world together’ in a ‘Global Village’ by ‘futurist’ Herbert Marshall in the 1962 book ‘The Gutenberg Galaxy’ come to a reality. The ‘Internet’ & ‘e-mail’ is the single most important invention of the 1990’s; ushering in an ‘Age of Communication & Interconnectivity’ allowing all computer users around the world to collaborate, share ideas, knowledge & technology instantly.

Internet trade through ‘eBay’ has given rise to a true ‘Free Market Economy’ where people can order goods from all points of the globe & have them delivered within days. We as individuals have become the importers & exporters of these goods & services giving us the incredible power of choice.

‘Nanno’ & ‘Robotic’ technology continue to be developed by Japan; Toyota continues to produce the bulk of the worlds cars. China continues to produce the bulk of the worlds consumer goods with India following as a communication & design hub.

The environment, (through the advent of Global Warming) becomes a dominant feature in the design of all consumer goods, transport & housing as people demand ‘Eco-Friendly’ design. ‘Dirty’ Oil is being replaced by new energy types such as electric & hydrogen as the fuel of the future for cars, while solar, wind & geo-thermal for housing, commerce & industry.

Apple computer release the ‘ipod’, ‘iphone’ & ‘ibook’ series of communication devices & multi-media focussed computers; still world leaders in must have ‘computer chic’ goods. 

Designers of the 21st. Century are the first generation of humans to have grown up in the world of computers; they often work individually or form small groups to produce single items for larger design & manufacturing firms such as Sony, Ford, Audi & Apple Computer. The gap between ‘Individualism’- (design for the few/wealthy) & ‘Universalism’- (design for the masses) continues to close as the cost & time of producing products decreases through ever improving technology.

Designers are now even more responsible for the use of materials; from the vast array of synthetic polymers (non bio-degradable) or natural (bio-degradable/re-cycleable) resources. As designer Stephen Peart says: “By creating something, you are personally approving it’s existence & directing the fate of many resources”. Re-cycled & ‘low carbon footprint’ materials are preferred options for many designers.

There are literally thousands of designers who continue to shape our futures, some of the most influential of the past decade are; Philippe Starck, Ron Arad, Ross Lovegrove, Australian- Marc Newson, James Dyson, Jonathan Ive, Stefano Giovannoni, Elephant Design, Bartoli Design, Shin & Tomoko Azumi, Jam, Inflate, R.& E. Bouroullec, Lunar Design, Jasper Morrison, Christophe Pillet, Prospero Rasulp, TimoSalli, Marcel Wanders, Helen Yardley, Reiko Sudo, Tangerine, MatteoThun& Michael Sodeau, Sony Design Centre, IlkkaSappanen, Michael Young, PiaWallen,  the list goes on!…….

21st century design is a broad concept, with multinational companies, national companies as well as groups and individuals all shaping it through various methods. Products of the 1990s are different in many ways from those found currently. It can be clearly observed that products sold in the global era are distinctly different from any found in the past. Functions have increased and sizes have become smaller. Products have become better in many ways. There are too many ways that it is hard to identify any trend. Design has also become closer to engineering in this century. Electronic products are chosen based on its function and its design.Travelling abroad is no longer the only way to properly collaborate and create great designs. New materials are being introduced every year. Green sustainable chemistry has become fashionable, with more thought being given to what happens to products after its disposal.It seems that now is the best time for design.

Title font should be drawn to scale on special paper. Or printed out…

Notable Example of Product DesignGood Design Award products = Robotic vacuum cleanerRULO

Robot vacuum cleaners have been around for over a decade. They were thought to be suited for large houses. Industrial and commercial use was also widespread. The success of RULO is mainly due to the ability of it to clean corners. Corners of rooms were found to be the hardest places to clean properly. 30 years were used to produce this final piece.It was created in a remote factory with 40 years of history in making vacuum cleaners. With the evolving vacuum cleaner market, there was an extremely important goal of catching up. Circular and rectangular shapes had been trialled before but did not meet the criteria.

Notable Example of Environmental DesignRecent architectural examples= Narita International Airport Passenger Terminal 3

Opened in April 2015, this is a Low Cost Carrier terminal built for both International and Domestic flights. It was produced, directed and designed by three relatively little-known companies. There were seven designers in total. It was expected that 15 million people would visit Japan in the year 2015. By 2020, when the Olympic Games are held, the number is estimated to become 20 million. Many of these people will use LCCs for their travel. By allowing both International and Domestic flights to use the airport, tourists will be able to directly board domestic flights after arriving from overseas. The concept for this project was to design a ‘low-cost airport’ for LCC users who want to have a ‘low-cost trip’. The total budget was half the amount of a usual terminal. To overcome this difficulty, moving pathways, illuminated signs and luxurious chairs were omitted.More functions were covered by the available designs. For example, the stadium track omitted useless signs and lessened the burden of walking. The newly designed original sofa is able to accommodate more people for longer. Sleeping on it is also possible. The quality of the atmosphere is different from many other airports.As an LCC airport, it functions better than is necessary. The blue and red track gives the impression of race tracks and symbolizes efficiency and speed.

Notable Example of Graphic (Communication) Design=Google logo

The new logo was released in the beginning of September, 2015. It is the fifth revision of the logo design since its founding in 1998. It is a sans serif font that gives the impression… The compact version has been changed from a lower case ‘g’ into an upper case ‘G’ to increase visibility.

Summary

This design period is ongoing and everything new around us that fits into our lives is from it. All the designs of my poster are not designed by one or few people. Entire groups of people would have contributed. Many building up ideas

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