ORIGINAL IDEAS Oral Text Production What is a good design

 

Oral Text Production What is a Good Design?

Briefly outline what will be spoken:

Speak about the history of design or not? If not: only mention=

Design is: a way of solving the problems of people from a creative perspective

Arts and crafts movement, Bauhaus, and so on.These early design movements tried to encourage companies from decreasing mass-producing products.

Aim of Design:

•        Change the environment, tools, and humans

As an example of function: so many washing machine functions, and yet, most are unnecessary, and

Designers must know what users want/need/require. They must satisfy consumers.Home appliances have always been designed as ‘appliances’ with no thought of the ‘space’ in which the product will be used. The best aim for design is ‘to place people and their lives in the centre.’

Some companies (Honda) value the problems of ‘human heart’ e.g. the design of the back of a car is important, because the driver at the back has to look at the car in front all the time; if the back looks bad, then the driver behind the car will ‘not feel good’

What a good design really is:

·        Something made with thought and ‘a wish that the people who use it will be happy’(‘Hospitality’)

·        Created by people who stand on the side of users

·        Not designed out of ‘marketing investigations’ (designing whatever sells is not the way)

A good design is: function or beauty or sth else?

·        Colours

·        Shapes

·        Experience

·        Function

·        (Emotional) satisfaction

The conclusion should be: the time has come/is still for people to rethink and evaluate the meaning and function of design once again. Esp. product design, as products are still created without thought of environmental impact. Are we truly content with the current ‘design’?

Each component of a product design should be spoken about.

Examples include Cassina, Sony Walkman etc.

There are many companies which have design as a major component of their corporate culture. Cassina is a well-knowItalian furniture maker. It changed the furniture market with the sofa ‘Maralunga’. It uses new materials and technologies to ‘innovate’.

Although some corporate cultures place more importance on improving technology, they can still ‘innovate’. Many Japanese manufacturers have been able to survive to present through this… However, consumers do not want just the technology; they want it to satisfy them in life. If technological innovation goes too far, the manufacturer may distance themselves from consumers. The main role of design as a corporate culture is to navigate technology innovation. A good example of this is the development of the Walkman. The original idea was to take away the recording function of a portable tape recorder and connect a headphone. The engineers were against this idea as their highest priority at that time was to improve their recording technology. They could not understand why it could be eliminated. The Walkman was only created after Founder Akio Morita passionately supported this idea. If the corporate culture at that time was one which placed technology higher than the ideas of designers, this product which changed the lifestyle of young people all around the world would not have existed.

When we feel pleased seeing something that looks good, it is not that the thing is beautiful, but that we imagine the surrounding environment from that design. It is the beauty of the entire balance and the techniques which create the entire condition that move our hearts.

Design is all about the beauty of the relation between people, things, and environments. The ability of recognizing a good design is in all of us. We purchase products everyday based on packaging design. The package informs consumers ‘what the ingredients and materials offer’, ‘what has been improved’, and ‘why this product is better than others’.

Acknowledgment: